Post by The Big Daddy C-Master on May 23, 2016 11:17:01 GMT -5
www.investopedia.com/articles/insights/051016/abinbev-wants-rename-budweiser-america-bud.asp
Henceforth, until election season ends in November, Budweiser will be properly referred to as "America." On Tuesday, Fast Co. Design reported that this thoroughly, indisputably American beer will temporarily rebrand, presumably to reflect the triumph of our political system.
The can will say "America" in place of "Budweiser," "E Pluribus Unum" instead of "King of Beers," and so on. They appear to be serious.
Exclusive: Budweiser renames its beer "America" t.co/UxVydjqTYh pic.twitter.com/U4I9T49HZh
— Co.Design (@fastcodesign) May 10, 2016
Now that we've got that out of the way, let's back up. In 1366 some Belgian monks founded what came to be known as Artois. That merged with another Belgian brewery in 1988, which then merged with a company that was in turn the product of a merger between two Canadian brewers. Meanwhile a couple of Brazilian brewers, an Argentine one and a Dominican one got together – in stages – and they merged with our Canadian-Belgian friends. The result, in 2004, was InBev.
Enter Anheuser-Busch, founded in 1852 in that great American city, the Gateway to the West, St. Louis, Missouri. They merged with China's Harbin. Then InBev bought them in turn, in 2008, forming the world's largest brewer. The Belgian giant later topped it all off with a healthy dollop of Mexico's Grupo Modelo.
Now this corporate citizen of the world is hoping to acquire a mash-up of South African, American, Colombian, Australian and British Breweries – collectively, SABMiller – to form the company that brews delicious, delicious "America."
There are still some kinks to work out, but Anheuser-Busch InBev S.A. (BUD) is well on its way to being what a press release describes as "the first truly global beer company." Once again, a Belgium-based, Belgian-Canadian-Brazilian-Argentine-Dominican-American-Mexican-South African-Colombian-Australian-British brewery. The only way it's primarily American is if you alphabetize that list.
Budweiser is one of AB InBev's three "global brands," but the beer is marketed as "Bud" in much of Europe, where an intellectual property dispute prevents it from using the demonym of the Czech city of Budweis. No word on whether the beer will now be marketed as "America" in Bud's many international markets.
In closing, a few themes have dominated the election cycle that AB InBev is apparently so eager to celebrate. One is globalization. Another is the unchecked power of enormous, faceless corporations. Another is red and white merchandise that says "America" on it.
Henceforth, until election season ends in November, Budweiser will be properly referred to as "America." On Tuesday, Fast Co. Design reported that this thoroughly, indisputably American beer will temporarily rebrand, presumably to reflect the triumph of our political system.
The can will say "America" in place of "Budweiser," "E Pluribus Unum" instead of "King of Beers," and so on. They appear to be serious.
Exclusive: Budweiser renames its beer "America" t.co/UxVydjqTYh pic.twitter.com/U4I9T49HZh
— Co.Design (@fastcodesign) May 10, 2016
Now that we've got that out of the way, let's back up. In 1366 some Belgian monks founded what came to be known as Artois. That merged with another Belgian brewery in 1988, which then merged with a company that was in turn the product of a merger between two Canadian brewers. Meanwhile a couple of Brazilian brewers, an Argentine one and a Dominican one got together – in stages – and they merged with our Canadian-Belgian friends. The result, in 2004, was InBev.
Enter Anheuser-Busch, founded in 1852 in that great American city, the Gateway to the West, St. Louis, Missouri. They merged with China's Harbin. Then InBev bought them in turn, in 2008, forming the world's largest brewer. The Belgian giant later topped it all off with a healthy dollop of Mexico's Grupo Modelo.
Now this corporate citizen of the world is hoping to acquire a mash-up of South African, American, Colombian, Australian and British Breweries – collectively, SABMiller – to form the company that brews delicious, delicious "America."
There are still some kinks to work out, but Anheuser-Busch InBev S.A. (BUD) is well on its way to being what a press release describes as "the first truly global beer company." Once again, a Belgium-based, Belgian-Canadian-Brazilian-Argentine-Dominican-American-Mexican-South African-Colombian-Australian-British brewery. The only way it's primarily American is if you alphabetize that list.
Budweiser is one of AB InBev's three "global brands," but the beer is marketed as "Bud" in much of Europe, where an intellectual property dispute prevents it from using the demonym of the Czech city of Budweis. No word on whether the beer will now be marketed as "America" in Bud's many international markets.
In closing, a few themes have dominated the election cycle that AB InBev is apparently so eager to celebrate. One is globalization. Another is the unchecked power of enormous, faceless corporations. Another is red and white merchandise that says "America" on it.
